MITT Campaign

Roles: art direction, photo shoot direction, client meetings & presentation

The Manitoba Institute of Trades and Technology (MITT) provides students with industry-driven education and work skills. MITT required a clear and consistent brand story in order to engage audiences and distinguish it from other schools, so that it could be successfully marketed to prospective students.

The campaign concept of Start Here to Get There communicates that MITT equips students with the knowledge and work skills they need to step into a career they love and hit the ground running. In order to appeal to a younger demographic, we expanded on MITT’s existing brand guide by adding a bold and bright secondary colour palette that was also utilized to differentiate the four different program clusters. The bright motion-filled texture overlayed with custom photography of real MITT students set the campaign apart from other post-secondary institutions within the market.

The campaign included a full digital ad suite for Google and social, as well as billboards, trade show displays and program info-sheets. As a result, MITT experienced record market exposure and its most successful open house to-date, with record attendance by qualified candidates.