Roles: art direction, graphic design, press checks

Zak’s Building Group is a Saskatchewan-based, family-owned business that provides custom design-build construction for residential and commercial buildings. The company required an update to their brand structure and collateral materials, with the goal of building client loyalty and generating leads.

A brand guide was developed to update the company’s visual style and create brand consistency across all media, including a stationery package, trade publications and website.

The design appeals to Zak’s established rural audience and showcases the high quality workmanship of the building group. A clean but visually striking layout and colour palette is utilized to build on the brand promise of Zak’s commitment to quality. The combination of a matte/gloss finish on the folder cover makes a bold first impression for prospective clients. The website design centers around the three product categories of Homes & Cottages, Agriculture, and Commercial.